How to Create Your Personal Branding Strategy
Using the Personal Branding Canvas, the one-page method for developing your personal brand.
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The Personal Branding Canvas offers a clear, practical visual framework to understand and enhance your Personal Brand, regardless of your expertise in Marketing or Business Strategy. It helps you identify what makes you unique and how to communicate that to others.
More than just a visual aid, the Canvas is a design framework that supports a lean approach—allowing for quick implementation, testing, learning, and adaptation. This method is ideal for those looking to swiftly refine and develop their personal brand.
For Your Career or Business:
Easily identify or reinvent your Personal Brand.
Use the Canvas to strengthen client relationships.
Enhance recognition of your unique value.
No need for costly research or extensive data.
Quickly clarify and align client goals.
Sharpen focus on the value you provide.
Collaboratively develop strategies with your clients.
It's FREE 😁
HOW TO USE YOU CANVAS
1 - Print Your Canvas:
To begin, print your canvas in A1 size (minimum); A2 is also suitable, but A1 is optimal. Attach the canvas to any white painted wall in your house using masking tape.
2 - Tools for Annotation:
Use Post-It® notes (e.g., 38 mm x 50 mm or 51 mm x 51 mm) and markers or felt tip pens for writing. Children’s markers are particularly effective!
3 - Ideal Sequence and 4 Sections:
To effectively assess the current state of your Brand, follow this ideal sequence:
Conheça sua Mentora
Tana Storani
Especialista em desenvolvimento de carreira internacional, dedicada a transformar vidas ao ajudar pessoas a conquistarem oportunidades no exterior.
Desde 2012, antes de fundar a Storani Careers e se tornar referência em consultoria e mentoria de carreira internacional, Tana atuou como headhunter e recrutadora na Irlanda para multinacionais renomadas, incluindo LinkedIn, Google, Facebook, Pfizer e PayPal.
Graduada em Psicologia pela PUC-CAMP, ela também possui certificação como coach executiva pelo European Mentoring and Coaching Council e um MBA em Negócios Online pela USP.